Responsive Web Design

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Responsive Websites are designed to display the best looking version of the website on a number of different devices, such as the tablets, phones, TVs and all different sized browser windows. Whether it is 800x600 or 1920x1200, the website responses to be as effective as possible for each device, providing visitors with an unparalleled web experience. With innovations in smartphone technology abounding, cross-platform compatibility, web design and development is becoming increasingly important for any small business.

According to statistics compiled by MobiThinking, "half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web." The recent enhanced availability of unlimited data plans offered by most major cellphone networks serves too as a testament to the growing popularity of mobile Internet browsing.

Technically speaking, CSS3 coding has been expanded to include a new "media query" specification which allows web designers to build right into their coding not only website layout targets for various device classes, but further website layout targets based specifically on an actual inspection of the physical characteristics of the device displaying a given site. This is not to be confused with simple site "re-sizing" however.

Responsive Web Design allows for the customization of a website's content by taking advantage of one's elected web browsing device's specs in order to designate the most effective means of display. In other words, if you're viewing a website vertically on your Apple iPad or iPhone (or any Tablet or Smartphone) and then for whatever purpose decide to tilt your screen to its horizontal axis, the website will instantaneously re-configure in order to best make use of its new allotted space parameters.